You have those in place, right? Here are my tips and strategic ways to use Pinterest for marketing: 1. Having a strategy for your Pinterest activities will help you reach your goals and objectives. This simple solution is a great way to make sure people know exactly what kind of page you offer and are more likely to click on your name when searching for those keywords.Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Visual marketing on Pinterest is a low-key, self-paced way to reach people and get the word out. Instead of titling your page as Johnny Boy, rework your title to include keywords that you might otherwise put in the description or a hashtag on Instagram – something like Johnny Boy – Marketing & Social Media / Marketing Solved. Though it’s likely that the title of your Pinterest page is the succinct title of your website or even your name – neither will help boost your SEO. Optimize your page title for SEOįirst on the list, and perhaps the simplest method to garner more traffic through Pinterest is to optimize the actual title of your Pinterest page. Or rather, Pinterest’s own unique brand of Visual SEO.Īll that being said, here are 7 Powerful Ways to Get More Traffic with Pinterest: #1. In that sense, when using Pinterest as a tool to optimize web traffic – it’s best to think of it in the strictest Search Engine Optimization (SEO) methods possible. While you don’t need followers to increase your brand-awareness on Pinterest – something heavily encouraged on platforms like Twitter or Instagram – you do need to be aware of the value in the longevity of your pins, as they can be searchable for months, even years, later.

However, the easiest way to think of Pinterest is simply as a search engine like Google, but with the added bonus of encouraged group participation and collaboration. That being said, sometimes called a visual discovery platform – Pinterest, in simplest terms, is a way for users to find new and exciting content through images and videos, as well as from the advice of other users.

While it doesn’t always like to refer to itself as a social media platform, Pinterest is one of the greatest marketing tools accessible for organically developing an online brand and promoting traffic to your website or blog.

Pinterest business marketing